‘SWARVE’, this is the name I have decided as the name of my hip hop magazine. SWARVE is the colloquial spelling used for suave; displaying smoothness and sophistication in manner or attitude. I chose suave in order to contrast to the negative connotations associated with the hip hop genre, so to be unorthodox. Also, I wanted suave to represent the magazines standards when it comes to delegating the music world’s news.
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