Questionnaire analysis

1. (What gender are you?) A simple closed question, so I can gauge the different preferences from the two genders

2. (How old are you?) Another simple closed question allowing me to compare the preferences between the different age ranges.

3. (What is your ethnic background) I chose this question in order to see which ethnic background particularly enjoy my magazine’s music genre.

4. (What music genre do you listen to?) Closed question to highlight which music genre is quite popular with today’s society.

5. (Is there any particular artist or band you are interested in?) Here is my first open question, which I used in order to see which artist/band may be particularly popular with the people who were taking this questionnaire. With this information I could possibly select adequate artists to accompany my artist of choice, in the magazines sell lines.

6. (How much are you willing to spend on a music magazine?) This question allows me to successfully judge at what price I should be looking to sell the magazine. I the price is too high for my upcoming magazine customers may be discouraged to buy.

7. (What kind of tie-ins (freebies) would you particularly want to receive from a magazine?) I am looking to introduce a tie-in with my magazine, and I wanted feedback from consumers in order to satisfy their ‘wants’.

8. (What magazine have you bought recently?) I chose this question so I would have an idea of the presentation style I should consider incorporating in my magazine, be it mature and formal or sleek and stylish, plus, the style of the interviews reviews etc.

9. (How frequently do you buy music magazines?) This gives me an insight on the customers purchasing pattern.

10. (What features draw you when reading a music magazine?) My final question, closed, with this information I can hopefully entertain my target audience with the adequate features necessary.